How it works

From signup to deposits — without the guesswork

See how breeders set up a kennel site, connect Stripe for payouts, offer Klarna on Premium, and run leads from one dashboard.

Five steps to a live kennel site

Follow the onboarding wizard — or use this as a checklist while you explore the product.

  1. 1

    Create your account & pick a plan

    Sign up, choose Basic, Pro, or Premium, and complete the $297 setup plus your monthly membership. Billing is handled securely by Stripe on TrueBreeds’ account.

  2. 2

    Add your kennel details

    Name your kennel, pick a subdomain (yourkennel.truebreeds.com), add breeds, contact info, and a short story so buyers know who you are.

  3. 3

    Theme, photos, litters & pets

    Choose a photography-forward theme, upload photos, then add breeding stock and litters. Soft “Reserve now” requests work even before payments are connected.

  4. 4

    Connect Stripe (and Klarna on Premium)

    Link your own Stripe Express account so buyer deposits go straight to your bank. On Premium, eligible buyers can also use Klarna’s flexible payment options at checkout.

  5. 5

    Publish — then grow

    Publish when you’re ready. Add a custom domain anytime, manage leads in the CRM, and on Premium unlock SEO, analytics, social sharing, and your Amazon recommendations page.

Frequently asked questions

Payments, kennel setup, plans, and what buyers see on your site.

Getting started & your kennel

Stripe, deposits & Klarna

Plans, pricing & canceling

Your public site & tools

Support & legal

Ready to build your kennel site?

Start with Basic, Pro, or Premium — you can connect Stripe when you’re ready for paid deposits.